Case study 01 / 06
All workAfriHealth / Rigour+
Connecting healthtech growth to field execution
Owning campaigns, acquisition, community growth, events and rollout support inside a healthcare company moving from product growth into field execution.
- Role
- Digital Marketing Manager → Head of Brands & Marketing
- Period
- 2023–2025
- Public link
- Visit AfriHealth / Rigour+ ↗
The operating problem
AfriHealth was not a single-message product. The growth system had to support telemedicine, maternal and senior-care offers, corporate health, education and market-facing events without turning every channel into a disconnected campaign.
AfriHealth builds technology-led healthcare products, including Rigour+, a telemedicine app that connects patients to appointments, ambulances and prescribed medication services.
Evidence, with attribution
What the proof
actually represents.
Company context establishes the environment. Pilot, project and commercial records establish the contribution. They are not interchangeable.
app installs recorded across campaign work
Campaign recordsleads generated from documented marketing activity
Campaign recordsvotes recorded in a major community campaign
Campaign recordssupported in a six-month Smart Clinics pilot
Programme recordsWhat I owned
From ambiguity
to an operating path.
The work is shown as decisions and systems—not a list of software tools or an inflated job description.
- 01
Ran the growth engine
Connected lead generation, app adoption, paid media, content and community activity to product and market priorities.
- 02
Converted campaigns into demand
Supported campaign work that recorded 8.3K+ votes, 60 Baby of the Year entries, 320 installs and new community members.
- 03
Worked in the field
Connected three major events and six outreaches or activations to visibility, follow-up and lead capture.
- 04
Supported institutional rollout
Contributed to the six-month Smart Clinics pilot across four Lagos PHCs with Lagos State Health District 2.
Close to implementation
Growth met field reality.
The work stayed close to what people clicked, what they asked for, what staff needed and what field teams had to deliver.
Evidence bank
Campaign and activation records
Retained records support the install, lead, campaign, event and outreach proof points shown here.
Institutional programme record
The Lagos PHC rollout is presented as programme support inside a lean team—not as sole personal ownership.
What changed
The work connected acquisition, community movement and event visibility with the realities of healthcare implementation across field and institutional channels.
What I learned
In healthtech, channel activity is only useful when the path after the click is clear. Distribution, trust and service delivery have to be designed together.