
RICO
Digital repositioning and organic-discovery improvement for a construction business.
Selected work · 2022–Now
Four headline cases show the operating progression: growth, field execution, commercial systems and founder-led care.
Growth · GTM · Operations · PartnershipsAfriHealth / Rigour+
BRIMMHQ
Global Edge
Techlocate / Utiva + TrikaHealth
How to read the work
Company-scale numbers establish the environment. Campaign records, pilot data and commercial operations establish my contribution.
See the operating storyEarlier and adjacent work
Useful context, kept in proportion. These are not presented as equal-weight headline cases.
↗B2B content and HR-tech growth foundation across recruitment, remote work, payroll and workforce topics.

Digital repositioning and organic-discovery improvement for a construction business.
Zero-to-one launch preparation: positioning, segmentation, ad planning and launch workflow.

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